With sales built in from day one. For business owners and experts with an idea for software or AI, before you spend real money on developers.
A developer or agency has sent a number and you can't tell if it's right, or what to cut.
You tried it yourself with AI or no-code. It's "nearly done", and has been for months.
An app, a platform or an agency that cost real money and never paid it back.
It's all in your head, and you're flat out running the business that pays the bills.
My rule is simple. Sell it before you build it.
What to ask, what to check, and what has to be in your name.
Out of your head and into a plan your clients will pay for.
Pre-sell it, deliver it by hand and get it ready to build.
Need it built? Use any developer you like, and the Build Case is written so they can. I also work with Sazae, a Sydney software and IT firm with Japanese roots, and may earn a commission if you use them. After the 3 months, you can stay in the community for US$1,500 a month, and add 1:1 with me for US$3,000 a month on top. A$ prices: Build Case A$2,300, community A$6,900 then A$2,300 a month, the 1:1 add-on A$4,600 a month, plus GST if it applies.
"As a founder without a strong technical background, I knew we needed to introduce advanced IT and AI solutions into our company, but I often felt uncertain about where to start. He guided me from the very beginning."
"I came to Matt @ Innovators Campus as a founder with ideas but not yet the confidence to articulate them clearly. What I found was a room full of people who genuinely wanted each other to succeed, and an environment that made it safe to be a work in progress. The feedback I received on my pitch was specific, honest, and immediately actionable. I left with a sharper message and a clearer sense of what I'm actually building."
"Matt is truly intelligent, well-traveled, and highly experienced in both Japan and Australia. With his business background, cultural understanding, and tech-savviness, he mentored me to establish my business in Japan and expand to Australia in less than a year."
"Matt is a great and responsible person to work with. I tried different coaches before but he is the best. I got a lot of insight every session. If you work with him, I promise you will develop some great outcomes."
I've spent 20+ years across product management, corporate training, founder coaching and software sales.
Product manager and analyst in financial services at MLC and AMP. Eight years in Japan running training for teams at McKinsey, BCG, Goldman Sachs and Sony. Over ten years coaching and mentoring startup founders. Most recently, selling offshore software development to businesses in Australia and Japan.
The Lean CPTO is the name of my practice, not a job title. Based in Sydney.
"He guided me from the very beginning."
Kayo, Founder, Tokyo
"It also helps me recognise when I am falling into common founder traps or patterns..."
Haruka, Founder, Tokyo
No. I help you decide what to build and how to sell it.
If you've got a quote or you're about to get one, start with the kit. If you want the whole plan, go straight to the Build Case.
Yes. Then it's about payback and build versus buy, and often the answer is an existing tool.
Often, yes. Tools that give advice, a diagnosis or legal answers need more care. The Build Case flags the red lines, and you check them with your own adviser.
Tell me within 14 days and I'll refund you in full. No reason needed.